Updated 23 Mar 2016
By participating in the Seeds of Change® Grant Program (the “Program”), you agree to be bound by these Guidelines
and by the interpretations of these Guidelines and decisions of Seeds of Change®, which are final in all matters
relating to the Program. If you do not agree, please do not participate in the Program.
I. PROGRAM OBJECTIVE
At Seeds of Change®, we are passionate about growing deliciously good food, from the seed to ingredients,to your
plate. We are growers and care about the way food is grown and the people who grow it. We think it’s important
to help people know where their food comes from and how it is grown. We also want to give communities the
ingredients to grow a healthier, more sustainable relationship with food by supporting sustainable school- and
community-based gardening & farming programs. To support our mission, Seeds of Change® is seeking partners to
help grow healthier and more sustainable communities. We will distribute a total of twelve (12) grants to fund
school programs: two (2) grants for $20,000; and ten (10) grants for $10,000.
We will also distribute a total of twelve (12) grants to fund community programs
(not related to school programs): two (2) grants for $20,000; and ten (10) grants for $10,000. Funds will be
distributed through this Program to school and community programs that we believe enhance the environmental,
economic, and social well-being of gardens, farms, farmers and communities. In addition, four (4) Ambassadors
(defined below) involved with the organizations selected to receive the $20,000 grants will each be eligible to
win an award consisting of valuable mentorship and a trip. Please read below for details on the Program and how to
A. ELIGIBLE ORGANIZATIONS. Regardless of whether you apply for a school grant or a
community grant, your organization must meet all of the following criteria in order
Be a private for-profit organization, a private non-profit 501(c)(3) organization, or a public
non-profit 501(c)(3) organization that focuses on at least one of the following areas:
- Community-based farming or gardening
- Public school gardens
- Food & nutrition education
- Farming and agriculture education
- Sustainable farming
Be based in the U.S. and primarily maintained in the U.S.
Be linked to a specific town, township, watershed, county or other delineated area, and be able to engage
such community for participation and support.
Applications must be submitted from one (1) organization. Collaborations from multiple organizations will not
be considered. Applications must be submitted for either a school grant or a community
grant. Organizations may not apply for both.
B. INELIGIBLE ORGANIZATIONS. While we would like to be able to allow all
organizations that meet the criteria described in Section IIA to participate, we must limit the eligibility to
those organizations that meet the objectives for the Program. Accordingly, the following types of organizations
and activities are not eligible to receive grant support, even if they otherwise comply under Section
Organizations who have previously received a Seeds of Change® Grant
Fraternal, political, advocacy or labor organizations
Organizations that limit membership and services based on race, religion, color, creed, sex, age or national
Fellowships or research
Conventions, conferences or seminars
Fund-raising events (dinners, lunches, etc.)
Organizations whose program activities are mainly international (i.e., those who use over 50% of their
funding to support activities outside of the United States)
Collectively, the above criteria described in Section IIA and IIB are referred to as “Eligibility Criteria,” and
organizations that qualify with these two Sections will be called “Eligible Organizations.”
III. APPLICATION AND SUBMISSION INFORMATION
A. SUBMISSION DATES AND TIMES. Eligible Organizations may apply between 12:00 p.m.
Eastern Standard Time (“EST”) March 2, 2016 and 11:59 p.m. Eastern Daylight Time (“EDT”) on March 28, 2016
(“Submission Period”). Any application electronically submitted after the end of the Submission Period will not
be accepted. Limit: one (1) entry per Eligible Organization.
B. WHERE TO APPLY, AND THE CONTENT OF THE APPLICATION. To have your organization
considered for this Program, you may submit an application by visiting the Seeds of Change® website, located at
www.seedsofchangegrant.com (the “Site”) and providing the
requested information, including: whether you are applying for a school grant or a community grant, your first
and last name, mailing address, contact phone number, email address and the Community Farm/Garden Name, city and
location. Please note that the name and contact details that you provide here will be the person assumed to be
managing the program (hereto referred to as an “Ambassador”). The Ambassador must be able to accept
responsibility for the grant on behalf of the organization, manage the project, and respond to any inquiries.
All applications must come from an individual on behalf of a qualified organization, and an authorized official
must sign off on the application. Failure to comply with this requirement may result in disqualification.
Next you are required to answer three questions using a maximum of 1,000 characters for each of the three
answers. The answer to the question, “How would you use this grant to help your community?” will be made
available as part of the public voting phase as discussed in Section V. Your answers to the remaining two
questions will be used during the judging evaluation phase as discussed in Section V. The full list of
questions is here:
How would you use this grant to help your community?
Please list the ways your program teaches people about sustainability and where their food comes from.
How would you measure success for your program?
All applications submitted online through the Seeds of Change® website at www.seedsofchangegrant.com
must be received during the Submission Period to be considered.
Please note: When answering the questions, Eligible Organizations should demonstrate the ways in which
their organization educates the community about where food comes from and sustainability, the impact that the
Eligible Organization has on the community, the Eligible Organization’s need for additional funding, and a plan
for using the funds. It is also beneficial to let the community know that you are applying for a grant through
the Program. See Section V for information about what the judges will be considering when evaluating your
organization’s application and need for the grant.
All applications will be voted upon and judged as discussed in Section V. Grants are intended to provide a
one-time infusion of funds to establish and carry out projects in these areas. Examples of projects that may be
viewed as particularly geared toward the goal of the Program are those that increase community access to fresher,
more nutritious food supplies and those that incorporate an educational outreach component to their project. For
example, the Program is well suited for an organization that may need additional funding to provide training
materials, articles, workshops, webinars/web-based programs, pamphlets and other media, generated from the
results of the funded projects that can be adapted for use by other communities.
Finally, you may upload a photo to support your entry. Seeds of Change® will only accept the following formats
for an image: JPG, PNG or GIF. The image submitted must be a minimum of 500px x 500px, in landscape orientation
and cannot exceed 10MB. The photo must support the content of your application. Seeds of Change® has a right to
reject any photo that it deems to be offensive, objectionable, disparaging or otherwise not within the spirit of
the Program and its purpose. In addition, photos must meet the following requirements:
Must not violate or infringe the rights of others including, without limitation, patent, trademark, trade
secret, copyright, publicity, privacy or other proprietary rights (see “Warranty” under Section IV for more
Must not be unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive
of another's privacy, tortious, or contain explicit or graphic descriptions or accounts of, sexual acts, or
otherwise contain any other content that is objectionable;
Must not victimize, harass, degrade, or intimidate an individual or group of individuals on the basis of
religion, gender, sexual orientation, race, ethnicity, age, or disability;
Must not depict children unless the child’s parent or legal guardian is also depicted;
Must be within the general spirit and guidance of the Program, including meeting the terms of these
Must not contain an advertisement or solicitation not affiliated with Seeds of Change®;
Must not contain any imagery, content or other element that is owned by a third party;
Must be shown using safe cooking practices; Entrant’s Child shall not be left alone close to an open flame,
use a sharp knife or practice any other cooking method deemed to be “unsafe”.
Odds of being selected depend on the number of Eligible Organizations, the votes that they receive from the
public, and our analysis of their application in accordance with these Guidelines. Machine or computer-generated
submissions will be disqualified. Seeds of Change® will not be liable for lost or damaged entries. Proof of
transmission does not constitute proof of submission of an application. All federal, state, and local laws apply.
All applications become the property of Seeds of Change® and will not be acknowledged or returned.
WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB
SITE ASSOCIATED WITH THIS PROGRAM OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE A VIOLATION OF
CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SEEDS OF CHANGE® RESERVES THE RIGHT TO
PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
Seeds of Change® reserves the right at its sole discretion to disqualify any individual it finds to be
attempting to tamper with or undermine the entry process and/or the legitimate operation of the Program; to
violate the Program Guidelines; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy,
abuse, threaten, or harass any other person. If, for any reason, the Program is not capable of running as
planned, Seeds of Change® may, in its sole discretion, void any suspect entries and modify the Program or
suspend the Program to address the impairment and then resume the Program in a manner that best conforms to the
spirit of these Program Guidelines.
IV. INTELLECTUAL PROPERTY RIGHTS
Warranty. By submitting an application into the Program, Eligible Organizations (and
the person making the submission) warrant and represent that the materials submitted by your organization are
original work created and recorded by your organization, have not been previously published, have not won a
previous prize or award, that your organization owns or otherwise controls all of the rights to the application
and the photograph submitted does not violate any law, regulation or any right of any third-party, including but
not limited to rights of copyright, trademark, publicity and/or privacy. Please understand that submitting any
materials that are owned or copyrighted by another individual, or otherwise subject to the rights of another
individual, will make your organization responsible for any legal action that may arise.
License. By submitting an application into the Program, your organization grants to
Seeds of Change® the right, without limitation, to display all or part of your application online and in any
media now known or hereinafter developed. Further, your organization (and the person making the submission)
agrees to grant to Seeds of Change® all rights of ownership, reproduction, and use of the application, including
the photograph, for any purpose whatsoever without compensation or further permission, including but not limited
to an irrevocable and perpetual, royalty-free, worldwide right, in all media (now known or later developed) to
assign, license, use, publish, edit, adapt, modify, alter, reproduce, distribute, broadcast, display, copyright,
create derivative works or otherwise exploit the application, including the photograph, for commercial or
non-commercial use, and without compensation to your organization or you.
V. APPLICATION REVIEW INFORMATION
There are two (2) rounds to the evaluation process for the submitted applications: (1) public vote and (2) judge
Public Voting Phase
First, beginning 12:00 p.m. EDT on March 31, 2016, the applications received will be displayed on the Site for
the public to view and evaluate. The public may then vote on the Eligible Organization that they feel most
clearly demonstrates how a grant would help achieve its organizational goals. The voting period will close on
April 18, 2016, at 11:59 p.m. EDT and the fifty (50) applications (25 school applications and 25 community
applications) that receive the most votes will be passed through to the next phase in the evaluation process.
Please note: Each individual may only vote once per calendar day EDT per entry. Any additional votes beyond one (1) vote per entry per day by an individual will be considered VOID. In addition, Seeds of Change® has a right to disqualify or refuse to count
the votes of any application that it believes is tampering or otherwise taking any steps to affect the fairness
of the voting process. Seeds of Change® decision is final in all instances. Seeds of Change® has the right, in
its sole discretion, to maintain the integrity of the Program, including the right to void votes, including, but
not limited to, for the following reasons: (i) multiple votes during the same day from the same user from
different IP addresses or from different email addresses; fraudulent entry votes (using a redirect link, a
disguised link, a fraudulent link, etc.); (ii) technical malfunction of servers or internet connection; (iii)
user(s) recanting their own votes; (iv) technical or content upgrades that render votes incompatible or
inconsistent; (v) inappropriate conduct in promoting votes (spam, harassment, etc.); and (vi) any other reason
that impacts or appears to impact the fairness or integrity of the voting process.
Judge Evaluation Phase
Second, beginning on or about April 20, 2016, at 12:00 pm EDT a panel of judges made up of Seeds of Change®
farmers and brand leaders and strategic partners will evaluate the fifty organizations’ applications that
received the most votes to select the twenty four (24) Eligible Organizations – twelve (12) school recipients
and twelve (12) community recipients – that they consider to be in the best position to receive and use the
grant awards. The judges’ review will be conducted in two parts. First, the judges will evaluate whether the
applicants meet the Eligibility Criteria and all other requirements set forth herein. Next, for those that pass
the first phase of review, the judges will evaluate each application based on the extent to which the
organization does the following:
Food Education – How the organization helps teach people where their food comes
from. How the entry effectively builds the connection between the journey from seed to plate. How the
organization greater enables and empowers the community to make healthy eating choices. (up to 30 points)
Community Impact – Whether the entry clearly identifies the organization’s mission
and measurable goals, and ties its activity, impact and value to its community and to the Seeds of Change®
mission. Make it clear what your organization accomplishes, and how it makes a difference. (up to 25 points)
Need based – Whether the entry demonstrates a need for charitable funding. Does
your organization have robust, alternate sources of income? Please share how grants offer an opportunity
that the project or organization would not have the means to fund otherwise. (up to 20 points)
Leadership and Inspiration – Whether the entry provides sound methods for
executing its activity and achieving tangible results for its community. How does it get people excited
about gardening and farming? Also whether the project leader, collaborators and partners have the capacity
and commitment to see the project through to completion, while engaging the community. (up to 25 points)
After reviewing the applications, the judges will tally the scores and rank the applicants based on their scores.
The four (4) top scoring applicants – two (2) school applicants and two (2) community applicants – will be
eligible to each receive a $20,000 grant. The next top twenty (20) scoring applicants – ten (10) school
applicants and ten (10) community applicants – will each be eligible to receive one (1) $10,000 grant. In the
event of a tie, the organization with the highest point value in the category of Community Impact will be
selected as a potential award recipient. Each potential award recipient will be selected and announced on or
about May 3, 2016. All award recipients will be required to complete Award Documentation (defined below). We
will contact the Ambassador of the selected organizations. Failure on the part of the Ambassador to respond
within forty-eight (48) hours or to return the Award Documentation within ten (10) business days may result in
disqualification of the entire organization and the selection of an alternate potential award recipient. If a
selected award recipient declines the award, an alternate potential award recipient will be selected.
VI. AWARD INFORMATION
A. AWARD. Seeds of Change® will award two (2) school organizations and two (2)
community organizations with a grant for $20,000, and ten (10) school organizations and ten (10) community
organizations with a grant for $10,000. These grants shall be used to fund programs that are selected by the
judges, as described above in Section VIB. Checks will be made payable in the name of the organization. Those
organizations preferring to receive payment via an Electronic Funds Transfer may arrange to have that done as
well. Unless otherwise noted by Seeds of Change®, all awards will be distributed by July 31, 2016. The award is
not transferable and may not be substituted. The award is subject to all federal, state, and local taxes and
recipient will be responsible for such taxes.
B. PERMISSIBLE USES. Award recipients may use the funds in connection with their
organizations and to support their efforts. Examples of permissible ways to use the funds include, but are not
Printing, postage and supplies, including software
Small equipment purchases, and equipment rental
Travel and per diem necessary for project execution
Event refreshments and working meals
Project-specific long distance, fax, and conference calls over land lines
Outreach costs associated with hosting an educational event or field day
C. IMPERMISSIBLE USES. Seeds of Change® wants funds to be used in a manner that best
supports the goals of an award recipient’s organization and the Program. Therefore, Seeds of Change® does not
permit the funds to be used for all purposes. Award recipients may not use the grant for the following
Full or partial meals that are not working meals
Paying off debts
Costs incurred before the grant award date are not reimbursable
Purchase of passenger carrying vehicles
Use of the award in connection with an Impermissible Use may result in a breach of contract and Seeds of Change®
may, in its sole discretion, request a full return of the funds awarded. Award recipients may be required to
submit a quarterly report in response to a request on behalf of Seeds of Change® to confirm appropriate use of
D. AMBASSADOR AWARDS. In addition to the grant awards, the four (4) Ambassadors who
organize and submit winning applications for the four $20,000 grants will each be eligible to win a “Gardening
Mentoring and Destination Experience” valued at approximately $5,000 per prize (the “Ambassador Awards”). The
Ambassador Awards will consist of:
Passes for the Ambassador and a guest to attend a gardening conference taking place between June and
September 2016, and
A mentorship program in which each winning Ambassador will receive gardening advice and consultation from a
Seeds of Change® associate during the grant year.
Terms of Ambassador Awards. All details related to the Ambassador Awards, including
any travel details, will be within the sole discretion of Seeds of Change® and are subject tto availability. If
the Ambassador is unable to travel to the garden conference during the dates provided by Seeds of Change®, the
Ambassador will have the option of permitting another representative from the winning organization attend the
event, pending Seeds of Change® approval. The travel will be forfeited if the Ambassador or a representative
is unable or unwilling to travel during the designated time period, and Seeds of Change® will have no further
obligation to the Ambassador; this means that Seeds of Change® will not have any obligation to provide any cash
or monetary value for the funds not spent on travel. All scheduling associated with the mentorship experience
will be arranged by the Seeds of Change® associate acting as mentor.
Cash will not be awarded in lieu of the Ambassador Awards, or any part of the Awards process (including any
unused travel expenses). Ambassador is responsible for obtaining all required travel documents, including a
valid passport, if necessary. No compensation will be made in the event of the cancellation or delay of any
flight. Airline tickets are non-refundable and non-transferable and are not valid for upgrades or frequent flyer
miles. All airline tickets are subject to the vagaries of flight variation, work stoppages, and schedule or
route changes. Ambassador must comply with any applicable hotel check-in requirements, such as presentation of a
major credit card. Room taxes and other hotel fees may not be included and if applicable may be payable at the
time of check-out by the Ambassador or guest. All expenses and incidental travel costs, which may include but
not be limited to, ground transportation, gratuities, incidentals, passenger tariffs or duties, surcharges,
airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other
expenses are the sole responsibility of Ambassador, unless otherwise agreed to in writing by Seeds of Change®.
Ambassador is responsible for travel to and from the major US airport gateway and his/her residence, including
but not limited to any costs associated therewith. If Ambassador lives within 150 miles of the destination,
Seeds of Change® may award ground transportation in lieu of air transportation and Ambassador will not receive
any difference in value. Ambassador and guest must travel together on the same itinerary. Ambassador’s guest
must be at least 18 years of age and provide a signed release document.
The approximate value of the Ambassador Awards, which includes travel, is an estimate made before the Program
begins and may vary depending upon points of departure and destination and fare fluctuations. The Ambassador
will not receive cash or any other form of compensation if actual travel costs are less than the estimate made
in these Guidelines.
In the event the Ambassador or any travel companion engages in behavior that, as determined by Seeds of Change®
in its sole discretion, is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or
harass any other person, Seeds of Change® reserves the right to terminate the trip or other applicable
experience early, in whole or in part, and send the Ambassador home with no further compensation.
The restrictions and conditions stated herein are not all-inclusive and may be subject to additional
restrictions and conditions, which may be stated in any correspondence with Seeds of Change® or other travel
VII. AWARD ADMINISTRATION INFORMATION
A. REQUIREMENTS OF AWARD RECIPIENTS. All award recipients are required to use the
award in accordance with the Permissible Uses set forth above at Section VIB. Further, all award recipients
will be required to execute and return, within ten (10) days of issuance of notification, tax documentation, an
affidavit of eligibility, assignment of rights, liability and (where legal) publicity release (“Award
Documentation”), which will include, without limitation, their granting of permission for their names,
likenesses, organizations and pictures to be displayed in correlation with all advertising for Seeds of Change®
and the Program, and in any manner or in any media, now known or hereinafter developed. Please note that the
Ambassador and his/her guest may be required to complete additional Award Documentation if he/she is eligible to
receive an Ambassador Award. If a potential award recipient cannot be contacted, or fails to sign and return the
Award Documentation within the specified time period or is found to be ineligible, that potential recipient
shall be deemed disqualified and shall forfeit the award.
B. PUBLICITY. Except where prohibited by law, by accepting any award, the recipient
organization consents to permitting Seeds of Change®, and its partners, affiliates, parent company and/or
subsidiaries, use of the award recipient organization, Ambassador’s, and members’ likeness, photographs and
names for advertising and publicity purposes in any and all media worldwide (including award recipients list)
without additional compensation or notification.
C. LIMITATION OF LIABILITY. By participating, applicants and recipients release Seeds
of Change® and its affiliates, parent, and subsidiary companies, their employees, agents and officers, judges,
advertising and promotion agencies, as well as all individuals and entities associated with the development and
execution of the Program (collectively, the “Released Parties”), from and against any and all liability with
respect to or in any way arising from the Program, the awards, including the Ambassador Awards, or in any
activities related to the awards. The Released Parties assume no responsibility for any error, omission,
interruption, deletion, defect, or delay in operation or transmission; communications line failure; theft or
destruction of or unauthorized access to the Program, Seeds of Change® web site, or any submission, judging or
recipient selection. Applicants also agree (a) to be bound by these Guidelines; and (b) that the decisions of
Seeds of Change® and the judges are final on all matters relating to the Program.
The Award Documentation will also (i) release the Released Parties from any and all liability for any loss, harm,
damages, cost or expense arising out of participation in the Program, or participating in any award-related
activity or the acceptance, use or misuse of any award, including without limitation costs, injuries, losses and
damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or
privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising there
from, and (ii) grant Seeds of Change® (and its agencies) the unrestricted rights, in their collective or
individual discretion, to use the award recipients’ information as set forth in the Publicity section above.
Please note that all information submitted will be treated in accordance with the Mars/Seeds of Change® Privacy
Policy, available at
IX. OTHER INFORMATION.
Submission of an application to receive an award constitutes agreement to be bound to these Guidelines and by
all decisions of Seeds of Change® and judges, acting in their sole discretion. All issues of interpretation to
be decided by Seeds of Change®. Decisions of Seeds of Change® and judges are final and binding in all matters
related to this Program. Seeds of Change® reserves the right to modify or terminate this Program and to
disqualify any applicant if, in its sole discretion, integrity or fairness of the Program has been compromised.
No purchase necessary to submit an application to the Program. A purchase will not increase any applicant’s
chances of being selected. Void where prohibited.
X. LAWS & DISPUTE RESOLUTION
Except where prohibited, all applicants and award recipients agree that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Program or any award shall be resolved individually,
without resort to any form of class action, and exclusively by a court of competent jurisdiction in California;
(2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including
costs associated with submitting an application, but in no event attorneys’ fees; and (3) under no circumstances
will an applicant be permitted to obtain awards for, and applicant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket
expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions
concerning the construction, validity, interpretation and enforceability of these Guidelines, or the rights and
obligations of the applicant and Seeds of Change® in connection with the Program, shall be governed by, and
construed in accordance with, the laws of the State of California without giving effect to any choice of law or
conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the
application of the laws of any jurisdiction other than the State of California. The Program is subject to all
applicable laws and is void where prohibited.
XI. AWARD RECIPIENTS LIST
To obtain the names of the award recipients, send an email to
with “Award Recipients” as the subject line. Requests must be received by 12:00 p.m. EDT on September 15, 2016.
Award recipients’ lists will be sent after the recipients have been verified.
XII. SPONSOR INFORMATION
The Program is sponsored by Seeds of Change®, P.O. Box 4908, Rancho Dominguez, CA 90220. Please visit
www.seedsofchangegrant.com or contact us at
firstname.lastname@example.org with any questions.